As a business owner, everyday you are carving a path of what you want to be known for within your service area.. In today's world there is usually a buffer between you and your referrals or new business acquisition. That buffer is the internet and how well you are known for what you do is what it's about. If you are a well driller you want to be "known" as one on the internet. You also want to be "known" as someone I want to call if I need a well drilled. Today people get their referrals from the internet and you have to show up in many places online in a way that compliments your services and your business. There are some basic things that every business has to have in order to begin the process of getting "known" and it takes time, just like moving in a new area it takes time for your "reputation" to build and to create enough "contacts" or content that legitimizes your services and the quality you are delivering. How you look on-line is what people will think of you. If you have 2 reviews and one is bad, you leave others to make a decision about only the information that is available. You need to arm yourself with knowing the importance of your online reputation and your ranking as compared to other business delivering the same or similar services in your target market.
What a marketing manager does is evaluate, monitor and submit content on-line. An internet marketing manager looks at everything, not just 2 or 3 engines. For example, I would notice if your Google phone was wrong when you are paying someone for marketing. I tell "everyone" that I can about your business by utilizing access to as many websites as possible that would be relevant to your brand or service. I also look at your digital properties and assess their effectiveness. Adding new content or correcting online content on websites, blogs, directories , search engines and social media is crucial.
The internet is an ever changing engine that drives customers or clients to your business or away from your business. The goal of a marketing manager is to drive your potential customers to you.
Ava offers 30 minute consultations to see if I can help you. 425 931 8777