An infrastructure on-line is just as important as your infrastructure within your business. Your on-line profiles and digital properties should be set up correctly according to the varying rules of each property i.e. Google, Bing, Yelp, Facebook, Twitter, Instagram, etc. There is a lot out there and just having a lot isn't really going to help you. All your digital properties should be fleshed out with your critical business information, why you instead of your competitors, who is the owner?, do you have crew? All of your services and geography should be listed in order of importance. For instance is you are a bankruptcy attorney that does IRS cases but your perference is bankruptcy, list that first. Varying names, profiles phone numbers, cause confusion and low rankings. When you hire an expert, let them look at how everything is implemented and make sure you have access to all accounts. Sometimes employees create accounts on your behalf that you can no longer access.
If you are a service provider that covers a geographic area you can set your geography and suppress your address. In the case of realtors, they should always use their home address and this allows for extended geography and and easy changes if you change companies. There is as much to know about digital marketing as there is about your primary field, get the information you need by allowing for a critical assessment from a consultant who is not selling a product but giving solutions.