Most small business owners handle all their own marketing along with the 100s of other tasks that it takes to run their business. Most small business people get their marketing information from outside sources that may not have their best interest in mind. Most marketing consultants have their own best interest in mind depending on what they want to sell. If you have your own trusted consultant, you can discuss your concerns and goals openly and map out ways to get that done. Business owners are able to experience some confidence in their marketing plans and know that someone is dedicated to making that happen that has the business's best interest. Someone has your back. Someone has the time to research and spends their time knowing the marketplace, the vendors and current trends that are effective.