Are you spending too much money for paid advertising?

When was the last time you went through all of your marketing and advertising expenses?  When was the last time you evaluated the effectiveness of your current marketing programs.  Marketing and advertising has changed so much even in 2 years, 5 years.  Internet marketing is so complicated. It is complicated because it is complicated but it is also this way because there are a ton of folks out there that have figured our ways to make money on line. These folks do not have your best interest in mind. In my experience so far all of my business have areas that they can reduce expenses on one approach and have $$$ to invest in upgrading or updating marketing programs.