Creating an effective on-line infrastructure
Updated: Jan 22
An infrastructure online is just as crucial as your infrastructure within your business. Your online profiles and digital properties should be set up correctly according to the varying rules of each property i.e., Google, Bing, Yelp, Facebook, Twitter, Instagram, etc. There is a lot out of engines available. All your digital properties should be fleshed-out with your critical business information and industry-related keywords. They should tell your potential customers why you instead of your competitors and answer these questions; Who is the owner? Do you have a crew? Are all of your services should be listed in the order of importance. For instance, if you are a bankruptcy attorney that does IRS cases, but your preference is bankruptcy, then list that service first. Different business names, and profile phone numbers, cause confusion and lower rankings.
When you hire an expert, let them look at how everything is implemented and make sure you have access to all accounts. Sometimes employees create accounts on your behalf that you can no longer access.
If you are a service provider that covers a geographic area, you can set your geography and suppress your address. In the case of realtors, Google Rules and Best Practice states that realtors should always use their home address and suppress this from publishing. The address identifies your location to Google, which would substantiate you being a realtor in said market. This setting allows for extended geography and easy changes if you change companies. There is as much to know about digital marketing as there is about your primary field, get the information you need by allowing for a critical assessment from a consultant who is not selling a product but giving solutions.