Video is more important than ever in business when it comes to marketing.  
You can also use short videos to answer frequently asked questions about your industry.
Use video to create a video blog.
(2 to 5 minutes) videos distributed across search engines such as Google, Facebook, Youtube, Twitter, and your website.

Video engagements are sometimes 500% higher than comparable photos.
More importantly, your future customers watch videos.

Video communicates what a photo can't!
Customers get a better sense of what your business offers. 

Video markets to future customers, the more videos you create the more familiarity you create with your future business. 
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